Pace Tuition – Cookies Policy

1. Introduction

This Cookies Policy explains how and why Pace Tuition uses cookies on https://www.pacetuition.co.uk (“our site”).
Cookies help distinguish you from other users, improve your browsing experience, enhance site performance, and allow us to deliver relevant content, products, and services.

Please take a moment to read this Policy to understand how cookies work and how you can manage them.

2. What Are Cookies?

Cookies are small text files placed on your computer, smartphone, or other device when you visit our site.

At Pace Tuition, we use cookies to:

• Remember your preferences

• Improve navigation and security

• Analyse site performance

• Personalise your experience

• Support the safe use of secure areas

Some functions may also be carried out using similar technologies; all such tools are referred to as “cookies” in this Policy.

Information collected may include:

• IP address

• Browser details and internet log data

• Personal information you submit through forms on our site

Learn more about cookies at: www.allaboutcookies.org

3. Types of Cookies We Use

a. Strictly Necessary Cookies

Required for core site functions such as:

• Secure online form submissions

• Security prompts or automatic session timeouts

• Safe access to logged-in areas

b. Targeting Cookies

Used to record:

• Pages you visit

• Links you follow

• Browsing patterns

This enables us to show relevant content and promotions based on your interests.

c. Analytical / Performance Cookies

These cookies help us:

• Understand how visitors use our site

• Identify issues users may experience

• Improve navigation and functionality

d. Functionality Cookies

These cookies allow us to:

• Recognise you when you return

• Personalise content

• Remember your preferences (e.g., language, region)

4. Legal Basis for Using Cookies

Cookies that identify you are considered personal data. Their use is regulated by:

• PECR (Privacy and Electronic Communications Regulations)

• GDPR

• Data Protection Act 2018

Our legal basis:

• Strictly necessary cookies: Legitimate interests (site operation, security, fraud prevention, IT services).

• All other cookies: Your consent, which may be implied when you continue using our site after seeing the cookie notice.

5. Cookies We Use

Below is information about the specific cookies used on our site.

Analytical Cookies

We do not use cookies to contact you via email, phone, or post, and our cookies do not store personal contact details.

6. Third-Party Websites

If our site links to third-party websites, their own cookie and privacy policies apply.
We recommend reviewing their policies, as we are not responsible for how they use your data.

7. Third-Party Cookies on Our Site

We only use trusted third-party cookies, such as:

• Live chat providers

• Google Analytics (performance statistics)

You may:

• Withdraw consent at any time

• Opt out of Google Analytics: https://support.google.com/analytics/answer/181881?hl=en

Other external services (e.g., advertising networks) may also use cookies that we cannot control.

Advertising

• Only Pace Tuition–branded adverts appear on our site.

• You may still see Pace Tuition adverts on other sites via retargeting, marked with the small AdChoices icon.

• Disable targeted ads via: Your Online Choices or Your Ad Choices

Opting out removes personalised ads for all companies using that ad network.

8. How to Manage Your Cookies

Most browsers automatically accept cookies. You may block or update preferences by adjusting your browser settings.

Your browser’s Help section will explain how to:

• Disable cookies

• Delete existing cookies

• Block cookies for specific websites

⚠️ Important: Disabling essential cookies may affect site functionality, including logging into secure pages.

Learn more at: www.allaboutcookies.org

9. Email Analytics

We use email analytics to:

• Track email open rates

• Monitor link clicks

• Understand which topics interest our customers

This helps us improve the relevance of our email content.
For marketing email details, please refer to our Privacy Policy.

10. Security

Cookies used on our site:

• Do not compromise your security

• Provide important protective features (e.g. preventing unauthorised access)

• Do not access your device’s content (emails, photos, documents)

• Only record that someone accessed our site from your device

11. How We Protect Your Privacy

Any personal data collected through cookies is handled according to:

• Our Privacy Policy

• Our Website Terms of Use

We may share data only as outlined in the Privacy Policy, such as with:

• Group companies

• Approved processors providing IT and analytics services

• Third parties working under our instructions

Read our full Privacy Policy here:
https://www.pacetuition.co.uk/privacy-policy/